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VIDEO COMING SOON
The everyday routine
A simple product routine, shown step by step.
SOUTHERN CALIFORNIA · UGC CREATOR
Real life.
Good taste.
Clear value.
Content that puts your product into perspective. A grounded voice for grooming, everyday style, and the things that make life better.
Explore the portfolio ↘A natural conversation. A product worth a closer look.
01 / VIDEO PORTFOLIO
Real moments.
On camera.
Grooming, everyday style, and useful products in action. Video samples coming soon.
029:16
VIDEO COMING SOON
The everyday upgrade
A closer look at fit, fabric, and the details.
039:16
VIDEO COMING SOON
Show me how it works
A practical demonstration in an everyday setting.
02 / CONTENT DIRECTION
Make the product
part of the story.
Three original concepts built around a simple question: how does this fit into someone’s actual day? Creative pitches, not completed campaigns or brand partnerships.
GROOMING / ROUTINE
01
Keep it
30-SECOND CONCEPT
Keep it
simple.
30-SECOND CONCEPT
The everyday routine
A clear, close-up walkthrough that makes a grooming product feel easy to use.
Read the creative brief +
Opening hook
“If a routine needs ten steps, I’m probably not sticking with it.”
The sequence
Direct-to-camera opening → product texture and application →
a simple recap of the routine.
Closing line
“Here’s where this fits into your morning.”
Deliverable direction
Vertical video, clean captions, natural bathroom light.
Product experience and claims confirmed before filming.
MENSWEAR / PRODUCT DEMO
02
Details
30-SECOND CONCEPT
Details
matter.
30-SECOND CONCEPT
The everyday upgrade
A practical fit check, from fabric and movement to the details a buyer wants to see.
Read the creative brief +
Opening hook
“Before I buy another shirt, here’s what I want to see.”
The sequence
Full outfit → shoulder and sleeve fit → fabric close-up →
seated and standing movement.
Closing line
“Take a closer look at the fit.”
Deliverable direction
Vertical try-on, full-length framing, detail shots,
two alternate opening hooks.
Fit observations based on the actual garment.
LIFESTYLE / HOW-TO
03
Less fuss.
45-SECOND CONCEPT
Less fuss.
More living.
45-SECOND CONCEPT
Show me how it works
An everyday task, a useful product, and a demonstration that answers the obvious questions.
Read the creative brief +
Opening hook
“Looks useful. But how does it actually work?”
The sequence
Introduce the task → show setup → demonstrate the product →
explain who it may suit.
Closing line
“Now you’ve seen it in action.”
Deliverable direction
Hands-on footage, voiceover, readable captions,
and a clear product close-up.
Suitable for home products or everyday services.
03 / MEET KIYAM
A familiar voice.
A fresh perspective.
I’m Kiyam Dade, a Southern California–based creator focused on the everyday.
My content direction is straightforward: show the product, explain what matters, and give people a reason to take a closer look.
From a simple grooming routine to a better-fitting shirt, the story starts with how something fits into real life.
Kiyam Dade
04 / WAYS TO COLLABORATE
Built around
your next brief.
Start with the story you need to tell. Shape the scope around your product, audience, and campaign.
Product in focus
Demonstrations, unboxings, how-to content, and close-up product footage.
Everyday storytelling
Routine-led concepts, lifestyle scenarios, and natural direct-to-camera delivery.
Creative variations
Alternate hooks, calls to action, and supporting footage scoped to your campaign.
Deliverables, turnaround, revisions, and usage rights agreed before each project.
LET’S MAKE SOMETHING THAT CONNECTS
Your product.
A real-life story.
For collaboration inquiries, email your product, campaign goal, deliverables, timeline, and intended usage to Kiyam.
[email protected]